Friday, August 01, 2008

The Choice of a New Generation

So, here I go, once again pointing my blog-o-friends in the direction of some of my favorite media pieces, but alas, media is my life, my obsession and my passion, so that's what you get here at the Haberdashery, so deal with it.


If you haven't seen or heard of Mad Men, the brilliant drama on AMC, then I hope that this post will only encourage you to finally partake of the amazing piece of television.

The show's pedigree is unparalleled. The show's creator, Matthew Weiner, basically went from writing for and producing the most talked about, and critically praised shows of the new millennium, The Sopranos to creating the equally as subversive and brilliant Mad Men. As the story goes, Mr. Weiner's original pilot script for this show was what caught Sopranos exec producer David Chase eye, inspiring him to hire him on. While this little factoid has little bearing on whether or not the show is actually watchable, the good news is that Mr. Chase wasn't wrong in spotting a talent like Weiner, and now because of this, we have the privilege of experiencing Mad Men.

The show's setting is the 1960s world of Madison Avenue advertising, taking its title from a phrase coined at the time to describe these Ad Men, or Mad(ison) Men. Clever, yes, but the title also (naturally) refers to our mad men's state of mind, something that most certainly describes the "hero" of the show, Don Draper, played by relative unknown (to me, anyway) Jon Hamm. He's an unbelievably complex character, who never quite reveals his true colors to us, let alone those he loves. Hamm's nuanced performance is just one of the many highlights of the acting pool of this stellar cast. John Slattery who plays Don's boss, nails the cynicism of a man at the end of his rope, facing death head on, as well as coming to terms with his sad marital life. Christina Hendricks, known by many as Saphron from another fantastic piece of television, Firefly, plays the head secretary (her name escapes me). She too delivers week in and week out, and her fiery sexuality helps give the show an edge that is much more sensual than erotic. It's wonderfully appropriate, given the time period's infamous Puritanism, and she is a stellar example of the beginnings of a more sexually liberated woman.


What I find the most fascinating about the show is that its period setting does not necessarily lend itself to be seen as quaint or as a nice way for the elderly to remember a bygone era. Instead, Weiner picked a time when America was changing fast. The show's first season was peppered with references to the Nixon/Kennedy election, and season 2 begins well into Kennedy's administration. This youthful president was the beginning of dramatic shift in consumer culture, where the emphasis of many people's ad campaigns became the youth of America. Women also were on the cusp of moving past the house-wife tendencies of the 1950s and into a more independent realm. The mousy character played by Elisabeth Moss is a fine example of both how men treated women, but also how women were able to rise above. The conflict in Vietnam lay on the horizon, and that pre-existing knowledge affects the show's eerie atmosphere, as most of us realize the modern gloss of this swank ad agency will soon become superfluous fluff in contrast to the war. All in all, the 1960s was a time when the façade of the 50s was beginning to fade. The gilded men of Sterling Cooper (the ad agency of the show) are beginning to show their true forms, something that society had let settle below the surface for so long. This a group of people who will become the most affected by the change to come, as it'll signal the end of the world they have come to inhabit, and this fact lends to the show's ever-present melancholy.

On a lighter note, the production design and the overall look of the show is impeccable. I cannot get enough of the show's opening credits, as well as the set design. As simple as it may seem to decorate and costume a period drama, for some reason, this stands above the rest as just having that vintage, 1960s feel, without feeling like a set. The actors feel right for the location and the time, and one never get's the sense that we're seeing modern players playing dress up.

I've included an embeded portion of the show's season 2 premiere. Don't worry about it spoiling season one, as there's very little revealed in these first minutes that'll really affect your viewing of the first season. If you are serious about waiting, then at least check out the opening credits, and then the first few minutes or so. Spectacular work.

The show is nominated for a butt-load of Emmy's, and frankly, despite my unabashed love for Lost, I can't help but hope that Mad Men takes it this year. Watch the clip below. Bask in it. Savor it. It's pretty fantastic.



Clip courtesy of Hulu

0 comments: